Digital Conference:

B2B Marketing Channel Performance Recording

 

Our expert speaker panel considered and shared some of their experience and best practices when it comes to Channel Planning  and Channel Targeting as well as Execution, KPI Tracking and Channel Performance optimisation. The digital conference focused on aligning marketing and sales to leverage data and automation to produce the expected business goals and impact.

Speakers: Oana Lefter, Daniel Bird, Terri Mock, Matei Psatta, Monica Dumitriu

Date: March 30, 2022

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Expert Speakers Who Joined the

2022 B2B Marketing Channel Performance

 

Daniel Bird

Daniel Bird

Channel Account Manager @ HubSpot

As an experienced Sales Professional, I have been fortunate to have a broad range of experiences ranging from client account management to new business acquisition.

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Terri Mock

Chief Strategy and Marketing Officer @ Rave Mobile Safety

C-suite executive leader (CMO, COO, CRO) with achievements in delivering revenue growth, driving go-to-market, innovating products, and scaling operations from startups to global companies. Domain expertise in B2B2C SaaS, B2B enterprise software, digital marketing, advertising, and ecommerce.

matei

Matei Psatta

Co-founder & CMO TPS Engage

Co-founder & CMO of TPS Engage - a New York based startup that enables any business to book digital billboards all over the world . The company works with thousands of startups and SMBs, as well as the likes of Kanye West, Snoop Dogg, Universal Music Group, TikTok, Picsart, Samsung and more.

 

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Monica Dumitriu

Head of Marketing @FLOWX.AI

An early-stage startup and scaleup marketer in B2B SaaS for over 10 years, currently building strategic positioning and awareness for software used by top EU banks. Bridging the growth gap between product, marketing, and sales through customer insight, product narrative, and sales enablement.

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Oana Lefter

Managing Partner @ NNC

Oana has 18+ years of experience in technology marketing and communication. She is currently Managing Partner of NNC Services, b2b tech marketing consulting company. Previously, Oana was a Publisher for IDG Romania, the local branch of the world's largest technology media company.

 

Why get the recording of this session on

Benchmarking Channel Performance ?

 

Target B2B Marketing Channel  Planning

Integration is the key to a successful marketing channel plan, which is a frequent difficulty for most marketers. If your company has developed a digital marketing strategy, for example, it should be utilized to guide all of your omnichannel efforts rather than being employed in isolation. Your marketing plan should set out campaigns that span multiple channels and tailoring them to fit multiple channels.

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B2B Marketing and Sales Alignment

When sales and marketing work together, revenue rises, the sales cycle shortens, and conversion rates and forecast accuracy improve. Sales enablement is one approach of integrating sales and marketing. Sales enablement enables businesses to provide a better buyer experience, unify sales and marketing teams, and empower salespeople to be more effective and productive.

NNC Blog featured image (10) 1B2B Campaigns Tracking

Being able to identify where your visitors come from provides a tremendous chance to optimize your campaign's engagement and ROI. You'll also be able to better your efforts in the future and spend more efficiently if you benchmark your campaign results. You'll measure success differently depending on where a marketing campaign fits into and pushes consumers through the buyer's journey. 

New Targeted AudiencesConnect With New Targeted Audiences

Social media, native advertisements, CTV commercials, audio ads, display ads, and search marketing are all examples of performance marketing. These expose your brand to viewers on each platform, allowing you to tap into new markets. Viewers who block or ignore most advertisements online can get content filtered by reputable sources and target the channels your consumers utilize the most.

Track Performance and Increase Reach

Performance marketing has the advantage of being completely measurable. Because you pay per impression or click, tracking ad expense and optimizing your media buy becomes much easier. You can then compute a cost-per-action to determine how many views are required to create one click, one lead, or any other performance statistic you want to track.

Optimize Campaigns as They Progress

Because performance marketing means digital marketing, you can track results in real time. As a result, you may change advertising during the campaign's lifespan. You can identify where ads perform effectively by placing them in various spots across many channels and increasing your focus on those platforms. If one tagline performs better than the others, you may modify them mid-campaign to match.

Fill in the form to get the recording

This is a unique opportunity to:

  • find out what is working or not in B2B marketing, 
  • understand what to include in your planning
  • figure out the right marketing tactics for you
  • gather market intelligence with the right tools 
  • how should you budget your marketing activities
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