We know that many companies recognize the need for cybersecurity, but often lack the time or resources to implement cybersecurity strategies effectively. This is where cybersecurity marketing comes in.
Regardless of how effective your cybersecurity solutions may be, you still need a marketing partner that will raise awareness for your product and eventually drive sales. There are also many solutions on the market, making it more challenging to capture the attention of your target audience.
Because we are working with cybersecurity companies, we understand that it can be difficult to make your message heard and communicate the value of your brand effectively. Over the past 16+ years, we’ve identified several strategies that work well for cybersecurity companies, and that ultimately generate demo trials and increase sales.
16+ years of experience as an international digital marketing services company for businesses of all sizes
We have experience in working with Cybersecurity companies like yours
Successfully implemented projects with proven results in marketing and sales
Experienced multilingual team, able to deliver localized campaigns in English, German and French
Campaign Analytics • Pipeline Reports • Behavior Tracking • ROI Analysis • Setup of Automated Reporting • Marketing Automation Consulting, Coaching & Support
Marketing Automation Tool Recommendation & Demo • Marketing & Sales Process Mapping • Data Dashboarding • CRM Integration • Marketing Automation Setup & Implementation
Content Creation for the Bottom, Middle and Top of Funnel • CTA • Smart Content • Dynamic Forms • Blog Articles & Infographics • Content Offers (Ebooks, Checklists, Factsheets, Whitepapers) • Pillar / Landing Page Development
Search Engine Optimization & Search Engine Marketing • Website & Portal Audit • Analysis, Recommendations & Optimization • On-Page SEO Optimization • Competitive Keyword Research & Strategy • Content Clusters • Paid Ad Development & Campaign Management (Google, LinkedIn, Facebook, Twitter, Youtube)
Buyer Journeys Development & Automated Lead Nurturing Workflows • Contacts List Segmentation • Drip Email Marketing Campaigns • Inbound Lead Generation Campaign • Landing Pages, CTAs, A/B Testing • Sales Enablement • CRM maintenance, Contacts List Cleanup & Augmentation
Detailed Buyer Persona Mapping • Content Strategy & Audit for Existing Content • Editorial Planning • Social Media Audit, Strategy and Management • Conversion Rate Optimization Strategy • Extensive Keyword Research • SEO & SEM Strategy • Senior Customer Training & Coaching Sessions
Connect with me to schedule a FREE Marketing Consultation to make sure you are going in the right direction with your marketing tactics. I will guide you with tips and suggested improvements in one actionable clearly outlined report that can help you implement incoming marketing more effectively for your organization.